Adelaide Small Business Grant Assistance and Marketing Tips for 2023

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To help Adelaide and regional South Australia small businesses weather the current hardships brought about by Covid, the invasion of Ukraine, rising costs of living and increasing interest rates, a suite of grants and support programs continue to be offered by the SA Government.

You’ll find most of this information on the Department of Small and Family Business website, but to be honest, I haven’t found the business.sa.gov.au site to be overly easy to navigate. To alleviate some frustration, I have laid out some basic information in this post.

For small businesses looking for a boost with either financial or coaching assistance, you’ll find some useful information on the Grants Programs page and the Mentoring and Coaching page, courtesy of business.sa.gov.au.

Adelaide and Regional SA Grant Programs

There are a number of South Australian Government programs to help you develop and grow your small business. Here’s a short list of some of them:

Research and Innovation Fund

The RIF has been implemented to assist researchers and businesses to fast track their progress with government funding. This is a grants program, available only to businesses with the proven potential for high growth and assists with project delivery requirements to:

  • significantly increase revenue
  • export income growth
  • increase in employment (local)
  • other benefits of a social nature to SA

Grant funding varies between $50,000 and $500,000 with either 2:1 or 1:1 matched funding requirement and incorporates the Seed-Start Program

For detailed information, visit the Department for Industry, Innovation and Science website and their Seed-Start Program page.

While there are a few other grants such as the See It LIVE Event Grant and the Venue Improvement Grant, these are currently close due to an overwhelming demand and a full subscription.

All in all, there doesn’t appear to be much in the way of support for Adelaide and Regional South Australia small businesses. Much of the available funding is current for larger companies with significantly higher turnover.

Adelaide and Regional SA Business Mentoring Programs

Small business mentoring and coaching programs, on the other hand are still currently more plentiful.

South Australian Young Entrepreneurs Scheme

There are two streams under this banner: the Metro and the Regional programs. The Metro Program is for Adelaide metro area residents who are aged between 18-35. Regional applicants need to be aged 18 and over.

The scheme was implemented to help young Adelaide and regional SA entrepreneurs develop their business concepts or newly established business into a tangible, sustainable reality. Visit the Business SA website for more information.

Business Growth Program

The Business Growth Program is a suite of programs for eligible SA companies. Partial subsidies are available for South Australian business owners and executive management of companies with 5-199 employees. There are four components within the programs:

  • assessment clinics
  • growth strategies and development
  • executive workshops x3 spaced 3-4 months apart
  • growth continuation with ongoing support and guidance

Find out more about how the Business Growth programs can help your business.

Digital Solutions – Australian Small Business Advisory Services

This program works specifically with small businesses to help best utilise digital tools to improve their online presence. This 7-hour combined service includes 3 hours of 1-1 support and tailored workshops or webinars. Inclusions are:

  • Small business and digital tools
  • Regional SA and Adelaide web design selling techniques
  • Digital marketing and social media strategies
  • Business software
  • Digital security

This services of for small and micro businesses with less than 20 full time employees and includes sole traders in Adelaide and Regional South Australia.

Need help with your digital solutions? Call Digital Marketing Hub Australia to discuss how we can partner with you to help you reach your business goals.

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Adelaide Small Business Top 5 Marketing Tips 2023

As South Australia is a hub for small business, it is important to stay up to date with the latest growth forecasts and how an online presence can help Adelaide businesses grow. In 2023, South Australian small businesses are expected to experience steady growth. With the right strategies in place, businesses can ensure they are well-positioned to take advantage of this growth.

Here are 5 top tips on how to make the most out of the 2023 small business growth forecasts in South Australia:

Make a Clear Online Presence

Establishing a strong online presence is essential for success in the digital age. Make sure your website is user-friendly, contains up to date content, and clearly outlines the services you offer. You should also make sure to have a presence on major social media platforms to engage with potential customers.

Optimise for Search Engines

To maximize your online presence, you should ensure your website is properly optimized for search engine ranking. This includes using relevant keywords, optimizing your images and videos, and using SEO-friendly content.

Invest in Online Advertising

Investing in online advertising is a great way to get your business in front of potential customers. Platforms like Google Ads, Facebook Ads, and LinkedIn Ads are great ways to target potential customers and drive sales.

Leverage Influencers and Brand Advocates

Utilize influencers and brand advocates to promote your business and grow your following. This will help you reach a larger audience and create positive brand awareness.

Reach Out to Your Local Community

Don’t forget to reach out to your local community as well. Participate in local events, join business networks, and promote your business in the local area. This will help you build relationships and get your business in front of potential customers.

In Conclusion

By following these tips, you can ensure your business is well-positioned to take advantage of the 2023 small business growth forecasts in South Australia. An online presence is essential for success in the digital age, so make sure your business is ready to capitalize on the opportunities that await.

Cam Dempster

Cam Dempster is an experienced web designer and search engine optimisation (SEO) specialist who has been developing websites since 2008. With over a decade of experience, Cameron has developed a wealth of knowledge and expertise in creating visually appealing and user-friendly websites that rank well on search engines.