Find All Your Answers Here!
We have listed our most frequently asked questions here. Can’t find an answer to your question? Click the button below and send us a message, we’ll even put your question on this page if it will help others.
What’s included in my website?
You can choose from 3 different templated designs.
You can customise the images and text (up to 5 pages), however be mindful that the content must be similar in size to what is shown on your template.
Wordpress platform (designed for growth), additional pages can be added as your business grows.
Basic Search Engine Optimisation (image alt descriptions, meta titles).
Standard contact form.
Social media integration.
What’s not included in my website package?
Once your new website is live, we’ll provide free hosting for one month. You’ll then have the choice of continuing to host with us or moving your site to another host. You can find further information about our website hosting packeges here.
You will need to have a domain name. If you don’t have one, we can organise it for you but we recommend YOU OWN your own domain name 😊.
How quickly can I have my website up and running?
We can build your website in as little as 7 days. To make this happen we will need:
All content and images supplied.
Access to your domain records.
What information do I need to provide?
To customise your template, we will need:
Content supplied. We will advise text requirements for your pages along with images needed.
A copy of your logo (png and jpg).
This can be provided using our shared Google Drive folder and Google or Word Document.
If you do not have your own images, we can source stock images and a cost of $15 per image will apply.
Can I change the layout?
To keep costs down for you, we will build your site using a template. If you want a fully customised site or want to discuss extra requirements outside of the template, we can discuss this prior to your website build. Additional charges will apply for work conducted outside of the template theme.
Can I add extra pages?
Your website will be built using the world’s most populare website platform, WordPress. This is very flexible and is used by micro businesses through to large companies. You can add more pages as your business grows. If you need more pages in the first instance, you will need to discuss this prior to your website build as additional charges will apply.
Should I build my own website?
Want to go it alone and build your own website?
If you have the time, loads of patience and a creative flair, I highly recommend exploring your inner web designer.
Our friends at digital.com have created an amazing guide to using WordPress or other website builders. You’ll find loads of information on building, customising and managing your very own website.
How long will my web site take to rank on Page 1 of Google?
We get this question a lot at Digital Marketing Hub. When it comes to web design and ranking high on a Google Search Engine Results Page (SERP), there honestly is no simple, one size fits all answer.
If you’ve had a budget website built somewhere else with minimal SEO input, it’s quite likely your site will never see the light of day. Having said that, if your website has been adequately designed and optimised for SEO, you may see some positive results within a few months.
SEO is a long-term strategy, and the time it takes to see significant results can vary depending on several factors. These factors include the current state of your website, the competitiveness of your industry and keywords, the quality and quantity of your content, the effectiveness of your SEO agency’s strategies, and the overall search engine landscape.
It’s not all about kewords and the ‘red light, green light’ of SEO software plugins in terms of how quickly you will rank well on Google, it’s much deeper than that.
Your page content is absolutely critical, as poorly written content stuffed with keywords and phrases may result in your site being penalised and displayed lower on Google Search Engine results.
Remember, it’s almost certain that your competition have an SEO strategy in place, so chances are your keyword SERPs may take a while to gain traction.
It’s important to have realistic expectations and understand that SEO is an ongoing process. Typically, you may start seeing some improvements in rankings and organic traffic within a few months, but substantial results may take six months to a year or more. Continuous effort and optimization are essential to maintain and improve your website’s search engine visibility over time.
The reality is that an effective SEO strategy is something that must be done ASAP. In my blog Why SEO is Crucial for Small Businesses, I wrote that;
Search Engine Optimisation is an INVESTMENT IN YOUR FUTURE
It’s worth a read, I’m confident it will shine a brighter light on the relationship between a good web design and an effective SEO strategy.
How long does it take to design and build a website?
It depends upon the size and complexity of your website. We like to provide our clients with a fast turnaround and aim to complete our basic sites within 4 weeks for an average size website. Having said that, larger and more complex web design and builds will generally take more time.
Basic vs Advanced SEO
Not all Search Engine Optimisation (SEO) is the same.
Generally speaking, most SEO agencies provide the following Basic SEO inclusions:
- SEO plugin such as Yoast
- Page title – what you see in you browser tab
- Page layout – headings (h1,h2 etc) and paragraphs
- Meta Title and Meta Description via plugins – what you see on a Google search engine results page (SERP)
- Page speed reporting
- Sitemap indexing
On Page SEO goes further than what is generally provided. Ask your SEO agency to include the below optimisations, it’ll be well worth the extra cost and effort:
- All of the Basic SEO inclusions
- Content keyword optimisation
- Heading keyword optimsation
- Image alt text optimisation
- Image size optimisation
A reputable SEO agency, such as Digital Marketing Hub Australia will conduct a comprehensive analysis of your website and industry to develop a tailored SEO strategy. The specific strategies employed may vary depending on your goals, but some common approaches include:
a. On-page optimization: This involves optimizing elements within your website, such as meta tags, headings, URLs, and internal linking, to improve its relevancy and crawlability for search engines.
b. Keyword research and optimization: Identifying relevant keywords and integrating them strategically into your website’s content and meta data to increase visibility in search engine results.
c. Technical SEO: Addressing technical issues that may hinder search engine crawling and indexing, such as page speed optimization, mobile-friendliness, XML sitemap creation, and robot.txt optimization.
d. Content creation and optimization: Developing high-quality, engaging, and optimized content that aligns with user intent and incorporates relevant keywords to attract organic traffic.
e. Link building: Building authoritative and relevant backlinks from other websites to improve your website’s credibility and authority in the eyes of search engines. Link building can be a very time consuming and expensive task, particularly since recent Google algorithm updates have resulted in a tendancy to dismiss ‘old school’ link building practices due to their lack of relevance.
How much will it cost to build my website?
The cost of building a website will depend on various factors, such as the scope and complexity of your project, the number of pages and features, and the level of customisation required. It’s essential to discuss your specific requirements with your web design agency (us) to receive an accurate cost estimate. We can provide you with a detailed breakdown of the costs, including design, development, content creation, hosting, domain registration, and ongoing maintenance. Keep in mind that additional features, such as e-commerce functionality or integration with premium third-party systems may increase the overall cost.
How much does WordPress Managed Hosting cost?
As a managed WordPress host, Flywheel is going to take care of a bunch of the technical nitty-gritty stuff, so you can get back to doing what you love and growing your business.
Here are the main tenets of what makes up a true managed WordPress host like Flywheel:
Managed caching and performance: We handle caching for you at the server level, using super fast servers to begin with, and even work individually with our customers to further optimize their sites for the best performance. No plugins needed!
Managed security: We proactively scan and block malware and hacking attempts. We do all of this at the server level, without the need for any plugins or configuration on the part of the customer. And in the unlikely event that your site is hacked, we’ll fix it for you, free of charge.
Managed software updates: We’ll work with you to make sure your site is always running the latest and greatest WordPress software.
Expert WordPress support: Our team of WordPress experts goes above and beyond what nearly any other managed hosting company will help out with. From “hey, I need help, I have a serious problem!“, to “can you recommend a plugin for XYZ,” we’re here to help.
Those are the core pieces of what it means to be a true managed WordPress hosting provider. Please view our website hosting page for prices.
If you have any questions, let us know!
Will my website be mobile-friendly and responsive?
In today’s mobile-driven world, having a mobile-friendly and responsive website is crucial. A responsive website automatically adjusts its layout and elements to provide an optimal viewing experience across different devices and screen sizes, including desktops, smartphones, and tablets. Digital Marketing Hub Australia understands the importance of responsive design and will typically ensure that your website is built with this consideration in mind. We’ll use modern website design techniques and frameworks to create a visually appealing and functional website that looks great across all devices.
What ongoing support and maintenance do you provide after the website is launched?
Once your website is launched, it’s important to have ongoing support and maintenance to keep it secure, up to date, and functioning properly. Digital Marketing Hub Australia offers various levels of ongoing support and maintenance packages, ranging from basic updates and security checks to more comprehensive services, such as regular content updates, performance optimization, and backups. You can find out more by visiting our Website Hosting page.
How will you measure the success and progress of the SEO campaign?
Like any good SEO agency, Digital Marketing Hub provides transparent reporting and regular updates on the progress of your SEO campaign. We use a combination of tools and metrics to track various key performance indicators (KPIs) such as:
a. Organic traffic: Monitoring the increase in organic search traffic to your website.
b. Keyword rankings: Tracking the rankings of targeted keywords in search engine results pages (SERPs).
c. Conversion rates: Assessing how well your website is converting organic traffic into desired actions, such as sales, inquiries, or sign-ups.
d. Backlink profile: Analyzing the growth and quality of your website’s backlinks.
e. On-page factors: Monitoring improvements in on-page elements such as meta tags, headings, and content optimisation.
These metrics provide valuable insights into the effectiveness of the SEO strategies being implemented and allow for data-driven decision-making and optimisation.
How will you ensure my website stays up to date with the latest SEO trends and algorithm changes?
Search engine algorithms are constantly evolving, and it’s crucial for any SEO agency to stay up to date with the latest trends and changes. Reputable agencies such as Digital Marketing Hub Australia invest in continuous learning and industry research to ensure their strategies align with current best practices. We actively monitor algorithm updates and adjust our strategies accordingly to maintain and improve your website’s search visibility. Regular communication with your marketing agency is essential to discuss any algorithm changes or updates that may require adjustments to your SEO campaign or existing website content.
Given the trending changes to search engine algorithms in relation to user experience, it’s important that SEO agencies follow ethical and white-hat practices that comply with search engine guidelines. Unethical or black-hat practices can lead to penalties and long-term damage to your website’s reputation and visibility. Is your email account chock full of messages from supposed SEO professionals telling your that your site sucks and that they will fix it for you…. at a price? Well, chances are they may well be NOT from a reputable agency. A reputable agency will employ strategies that focus on providing value to users, improving the user experience, and adhering to search engine guidelines. They will prioritize quality content, relevant and natural link building, and technical optimization to ensure long-term success and futru
What type of hosting package do I need for my website?
The type of hosting package you need depends on the size, complexity, and anticipated traffic of your website. Here are the most common hosting options:
a. Shared hosting: This is the most affordable option, where your website shares server resources with other websites. It’s suitable for small to medium-sized websites with moderate traffic, however they are generally less reliable than the options below and their after hours service is often well below par.
b. Virtual Private Server (VPS) hosting: In VPS hosting, your website resides on a virtual server with dedicated resources. It provides more control, scalability, and performance compared to shared hosting. VPS hosting is suitable for growing websites with higher traffic volumes.
c. Dedicated server hosting: With dedicated server hosting, you have an entire physical server dedicated solely to your website. It offers maximum control, customization, and performance. Dedicated server hosting is ideal for large websites or those with high traffic demands.
d. Cloud hosting: Cloud hosting utilizes a network of interconnected servers to host your website, providing scalability, flexibility, and high reliability. It’s suitable for websites that experience fluctuating traffic and require high availability.
e. Managed WordPress hosting: This hosting option is optimised specifically for WordPress websites, offering enhanced performance, security, and specialised support. Digital Marketing Hub Australia use Flywheel for client hosting
How will you ensure the security of my website and data?
Website security is of utmost importance to protect your website and sensitive data. Digital Marketing Hub’s hosting provider employs various security measures, including:
a. Firewall protection: Implementation of firewalls to prevent unauthorized access and protect against malicious attacks.
b. SSL certificate: Encryption of data transmitted between the website and visitors, ensuring secure communication.
c. Regular backups: Automated backups of your website data to enable restoration in case of data loss or security breaches.
d. Malware scanning and removal: Continuous monitoring for malware and prompt removal if detected.
e. Server-side software updates: Regular updates to server software, operating systems, and security patches to address vulnerabilities.
Flywheel follows industry best practices for security and has robust measures in place to protect your website and data.
Can I update my website at any time?
All our websites are built using WordPress or Shopify (for some eCommerce sites). WordPress offers a user-friendly interface and has a wide range of themes and plugins. Using the WordPress CMS, you can add or edit content, upload images, manage blog posts, and make basic design changes without extensive technical knowledge. However, it’s important to discuss this requirement with your web design agency (that’s us) to ensure we take into consideration your future editing requirements and technical abilities. We will build your website in a way that aligns with your needs and can provide proper training and support if necessary.
Will I receive training in how to manage my own website?
Absolutely. At Digital Marketing Hub we believe that you should be able to manage your own website. That’s one of the reasons we’ll design build your site with WordPress and a choice of amazing web page builders, it makes it much easier for you to manage any changes down the track. We won’t overcomplicate your site with code that only the author can manage, that’s bad business etiquette and only makes keeping your website fresh and current harder. We include Website Training in all of our packages. As a small business, it often makes smarter business sense to make the smaller changes without the added cost of a web developer.
What is SEO?
Search Engine Optimisation (SEO) is the improvement of volume and quality of organic website traffic through various on-page and off-page means such as:
- site architecture and user experience (UX)
- quality and quantity of content
- key search term value and placement
- site security
- mobile friendliness
- internal, and inbound linking
- Google application integration
- Google My Business
- Google Maps
- Google Reviews
Do I need SEO?
Is your website designed to increase traffic and viewer engagement? Then yes, you most likely need your website to be search engine optimised.
Digital Marketing Hub Australia embody a ‘ground up’ approach to web design and look at the design structure in its entirety to emcompass effective SEO elements within our website design.
For already operational websites, we’ll analyse how best to implement any lacking SEO functions without negatively affecting the general look and feel of the existing website design.
Why can’t I find my website on Google?
There are so many valid reasons why your website is ranking poorly on a search engine results page. Here are a few:
- not enough high value keywords
- images not optimised
- site content is too ‘thin’
- your website may be relatively new
- has your site been indexed
- is your website current and relevant?
- highly competitive field
And the list goes on. Speak with your professional SEO agency to audit your website for possible solutions.
How long before my search engine rankings improve?
It depends entirely on what you intend to rank for. If an SEO agency promises top 3 positions within weeks, or even a few months, it may well be that they are choosing very weak keywords for which to rank.
Ranking for such weak terms may put you in the top positions on a search engine results page, however the traffic and subsequent conversions will generally be quite limited.
Popular, higher value keywords will often return much more organic traffic if you are ranking high enough, however it can take months, if not years to achieve those lofty heights.
Digital Marketing Hub Australia recommend a measured approach and the diversification of efforts for both low and high value key search terms.