Google Ads & Meta Ads
Target the right people at the right time with laser-focused Google Ads and Meta Ads
Digital Advertising Services
Google Ads Campaign
Google Ads are a fantastic way for businesses to get their websites seen on Google fast. The great part about Google Ads is that you set your budget and simply pay per click.
Benefits of Google Ads:
- Huge reach, 96% of web surfers use Google
- Great targeting options
- Harness intent – show ads when people are ready to buy
- Full control over what you spend
- Suitable for any budget
- Quicker results than with SEO
- Measure your success
- Increase conversions and get more customers
Meta Ads Camapaign
Meta Ads (formerly Facebook Ads) is an effective way for businesses to drive targeted traffic to their websites from a social media platform.
As your Meta Ads campaign manager, we’ll develop, implement and continually improve your ads to maximise your investment.
Our campaign tasks include:
- Research and campaign set up
- Custom audiences
- Lookalike audiences
- Pixel set up
- Event set up
- Ad copy
- Audience targeting & re-targeting
- Metrics monitoring
Let's chat, contact us for yourFree Consultation
Do you need to get your business seen FAST?
Google Ads, formerly known as Google Adwords is a Pay Per Click (PPC) advertising product that is a great way to get your business to the top of Google quickly.
Google Ads allows you to get in front of your customers when they are searching on Google. The great benefit is that you control the budget and you only pay when someone actually clicks on your ad.
Increase Leads and Conversions
Pay Per Click
Do you need a Google Ads Agency?
You might be wondering if you can set up a Google Ads campaign yourself. Of course you can, however the bulk of our Pay Per Click (PPC) advertising requests come from businesses that have tried and failed in implementing a successful campaign.
Most have simply set up a Google Smart Campaign, essentially leaving all keyword selection up to Google. The search terms are ‘broad match’ and generally return a poor traffic result.
Unbeknownst to so many businesses, there’s a LOT of work that goes into ensuring your paid advertising is competitive. Remember, you’re all fighting for that Golden Prize, the top position on a Google Search Engine Results Page (SERP).
If you’d like to learn how to create your very own campaign, check out our coaching options where we’ll walk you through setting up your first advertising campaign. Alternatively, give us a call and we can chat about other options for your business.
Why Choose Us
We’re a small team of intensely passionate and dedicated Digital Marketing Specialists. We are also small business owners and know you can’t afford to waste money on a digital advertising campaign that doesn’t work.
No Lock-In Contracts
Flexible options including diy after initial set up OR monthly coaching and monitoring options
Some Google Ads Agencies charge more per the number of ads clicked. We have two simple payment options. Set-up fee and ongoing monitoring fee
Your Own Account
We run your Google Ads through your account. This means you can see exactly what is going on and take back control whenever you choose
Digital Advertising FAQs
What is Google Ads?
Google Ads is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time. Courtesy of ads.google.com
How does Google Ads work?
Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
- You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
- Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, states, or entire countries.
- Finally, you’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business. Courtesy of ads.google.com
Read our post to discover how Google Ads work and how it can benefit your business.
What does a Google Ads Agency do
A Google Ads agency takes the guess work out of setting up a Google Advertising campaign. Google Ads are a competitive process on Google and to ensure your ads are even displayed you need to make sure you:
- Choose the right campaign
- Choose the right keywords
- Choose the right keyword match type
- Ensure your headings and descriptions are competetive (Google gives you a score )😲
- And most imporantly know how to monitor your campaign, when to tweak, change or stop!
Big Tip – Don’t set up a Smart Campaign and think that’s going to work magic. It’s a great way to spend a lot of money showing up for irrelevant keywords and broad phrases but not the best way to set up a Google Ad Campaign.
How much do I need to spend on Google Ads
The great part about Google Ads is you get to set your budget, you can even set a limit on what you want to pay per click. You have total control.
In terms of budget it really comes down to two things:
- How much you have in your marketing budget
- How competitive your chosen keywords are
You can get an idea of the cost of getting a click on the Google Keyword Planner.
Generally, I would recommend at least $10 a day as a starting point.
What is Meta Ads?
Meta search advertising helps you reach people based on location, age, gender, interests, education and more, with regular updates on how well your ads are performing.
Advertising on Meta allows you to tailor your campaigns to specific goals, which include the different levels of the marketing funnel, as you can see below:
Courtesy of hallaminternet.com
Read about our Top 3 things you really should know before you start your Meta Ad campaign.