Want to Rank on Page 1 of Google?
If you own a business with a website designed to increase revenue, you’ve most likely heard of Search Engine Optimisation (SEO). However, in the modern world of online commerce, many business owners still don’t really understand the importance of SEO in Adelaide and are therefore hesitant to allocate a marketing budget towards it.
So what is SEO anyway?
Search engine optimisation is basically improving your website’s visibility for people searching online for your products or services. The higher up you are on page one of a Google search, the higher the chance of your site being visited.
Higher Ranking = More Visits = More Sales
Your success is our success… we stake our reputation on it
Adelaide SEO Performance Check
Watch our video below to discover if your Adelaide website needs a FREE health check
Your Best Choice For SEO Adelaide
We’re a small team of passionate and dedicated SEO and web design specialists who believe that an effective search engine optimisation strategy goes hand in hand with great web design.
That’s why we’ll look at your own unique small business with a view to not only get you onto page one of Google, but to generate more organic traffic, increase your leads and improve sales.
After all, getting visitors to your website is just the first step. Meet the team who’ll take you all the way.
Your custom designed Adelaide SEO strategy will be specific to your business needs. A high Google ranking (SERP) means more people visiting your site.
With more website visitors, they’ll need to know exactly what you need them to do. A good Call To Action (CTA) leads to increased conversions.
We’re guessing that’s why you’re in business, right? To create a lifestyle, and not just an income. Great SEO will result in improved organic traffic, conversions and sales.
Here’s How Digital Marketing Hub Will Help Your Adelaide Business Grow.
Indepth Competitor SEO Analysis
We’ll research your competitor’s content, keywords, backlinks and more to provide us with a powerful SEO strategy
That means we’ll do a deep dive into what your competitors are doing to rank in the top 5 on a Google search engine results page (SERP). Your competitors are there for good reason, and you can be confident that they fully intend to remain at the top. This is precisely why we need to know more about them in order to develop a laser focused search engine optimisation (SEO) plan for your small business.
There are loads of small businesses competing for the lion’s share of Adelaide SEO traffic. Most people think that their businesses will return more site visits once their website ranks on page one of Google for strong key terms. Unfortunately, that is not usually the case. Recent analysis by digital strategists, Smart Insights reveal that the first five results from a Google search account for approximately 67% of all clicks.
That’s over two thirds of all Google searches going to the top 5. And guess what? There are ten organic search results per page. Obviously, you’ll get some trickle-down clicks if you’re on page one, but imagine the potential if you could rank in that top five.
One critical point often overlooked by Adelaide SEO and web design specialists is the fact that high Google rankings are only one piece of the pie. It won’t matter how many potential clients click onto your website if there are no on-page SEO strategies to guide them to complete your Call To Action (Call, email, purchase). We’ll go over that in the next section.
SEO activities undertaken within the website to improve its Google search ranking position
On-page optimisation is essentially optimising web pages in a variety of ways to improve search engine visibility and subsequent site traffic. This includes creating relevant content that not only appeals to the reader, but also satisfies Google’s ever changing algorithms.
As a specialised Adelaide SEO agency, we implement page components such as keywords, content, correct heading tagging, image alt text and internal linking. Every page needs to have a specific intent, wether it be to guide the viewer to call, email or purchase.
To improve organic traffic to your website, we’ll critically analyse your data and monitor its progression
Digital Marketing Hub uses a variety of platforms for reporting and analysing website performance for our Adelaide clients.
These tools provide real time data that enable us make predictions about customer behaviour, giving strong insights into a site’s performance measured against the SEO campaign.
Intensive 1-on-1 Business Coaching in all aspects of digital marketing for small businesses. Visit our Small Business Coaching Page for more info
Digital Marketing Hub is proud to provide Adelaide small businesses with laser focused coaching, giving our clients the skills they need to grow their businesses.
We provide the following small business coaching specific to your business:
Our business coaching helps Adelaide businesses determine what Social Media platforms are best for their business needs.
We’ll teach you how to set specific social media goals and to make the most of the time you spend on Social Media. You’ll know what to post and how often to post it.
We’ll also provide valuable, time saving tips on how to create amazing social media posts in mere minutes.
Your Facebook Ads training will work through account set up, creating custom audiences, lookalike audiences, pixel set-up, event set-up, ad copy, audience targetting, re-targetting and monitoring your metrics.
Knowing how to set-up and monitor your own ads is a great business investment and will save time and money in both the short and long terms.
Google My Business
Google My Business is a free listing that will ensure your business is SEEN ON Google Maps and Google Search. It’s critical for optimal Adelaide SEO results.
Your Google My Business profile helps:
Increase your Search Engine Ranking.
Increase customer reviews.
Increase trust and awareness of your business.
Show potential customers what makes your business unique and resons to work with you.
Gives customers more ways to reach you.
We’ll coach you in how to set up your Google My Business listing and how to fully optimise it for maximum reach.
Google Ads are a fantastic way for Small Businesses to get their business seen on Google Fast. The great part about Google Ads is you set your budget and simply pay per click, however you do need to be careful as you can spend more than you planned.
Read our blog to find out if you should use Google Ads for your business.
Search Engine Optimisation (SEO)
We’ll coach you through everything you’ll need to know to develop and/or maintain your very own SEO campaign. It’s a huge topic and one of our most popular due to the fact that an effective search engine optimisation strategy throughout your website will result in free organic traffic to your site.
Email Marketing is the use of email to promote your products or services while developing relationships with potential customers or clients.
The end result is to convert prospects into customers, and turn one-off buyers into loyal, raving fans.
Detailed Keyword Research
A deep dive into your customers’ Google search habits will help us fine tune your SEO Adelaide campaign
We recommend thorough research of all keywords and phrases
Researching your key search terms is a critical component in the design of an effective Adelaide SEO campaign.
So what does it actually mean? Keyword research is a method used to discover what potential site visitors enter into search engines when looking for products, services or information. Keywords can be anything from a single word to a complex phrase and are strategically used by digital marketing agencies to improve organic (free) traffic to a website.
SEO activities undertaken offsite to improve Google Search Engine Results Pages, such as backlinks
What is Off-Page SEO?
Any good SEO agency in Adelaide will be familiar with off-page optimisation practices. Also known as off-site SEO, it means any actions taken away from your website that affects your search engine results page (SERP) rankings.
Backlinks are the major contributor to off-page SEO, and are created by other websites (preferably of reputable nature) linking back to pages on your own site. If the sites are relevant and respected by Google, this will add to your own site’s relevance, authority and trustworthiness which are all valuable ranking factors with Google.
Website Optimisation for SEO
Improving the contextual design of websites will create a clear flow of data for search engine crawlers
So what is SEO?
Read our SEO blog to discover how and why your business will benefit from using our Adelaide SEO agency to develop a strong marketing strategy for your small business.
Free Website Audit
Call us and we’ll provide you with a free site audit with tips on how to improve your website ranking right now.
What’s in a Website Audit?
Call us for a free audit of your website. We’ll discuss your core business and your competitors, and give you on the spot feedback on what’s working and what is not for your business. We’ll look at your current search engine results page (SERP) rankings and see where you can focus your efforts to improve your site’s position.
With online competition being so fierce, it’s a great idea to contact your leading Adelaide SEO company for free, no-strings-attached advice.
Adelaide Step By Step SEO Process
STEP 1 - Client Conversation
We’ll meet with you, either in person or via telephone to discuss your goals, timeframe, budget, critical and technical requirements, and who your main competitors are.
Do we need to have a meeting prior to quoting on my site?
No, however we will need to have some form of introduction, either face to face, phone, video call or email. Both parties will want to know if they’re a suitable match to work together.
How do I give you the information for the SEO Campaign Brief?
After an initial conversation or email, we’ll email you the form. Just fill in as much information as you can to get started. Once we have this we can quote on your SEO project.
Our Business isn’t based in Adelaide, can you still quote on our website?
We sure can. Although we have offices in Adelaide and Cairns, we have clients Australia wide and everything can be done by phone/email/video call.
STEP 2 - Analysis and Proposal
We’ll review all the information from our meeting and conduct an indepth analysis of your needs. We’ll provide you with a comprehensive Search Engine Optimisation proposal, including our pricing and a breakdown of all tasks.
What SEO analysis do you do? We’ll look for relevant keywords based on your competitor’s key pages and run premium SEO software to analyse the content on your competitors’ sites. We’ll also check what systems you currently have in place such as Google Search Console, Google Analytics and Google My Business. From there, we’ll run a site speed check on the current load speed of your website.
What if I want to change the SEO Proposal? It’s common to make a few changes to an initial proposal. We’ll make the required changes and resubmit your SEO Adelaide proposal for approval.
STEP 3 - Let The Fun Begin
We’ll map out your keywords and dig deep to find where and why your competitors are ranking high. We’ll also provide you with our keyword research and proposed SEO strategy to ensure your expectations are being met. In fact, we’ll keep you up to date every step of the way.
Our next function will be to analyse the technical components of your site and map out our own schedule of works. Basically, we’ll be looking at on-page (the stuff you see on your site) and off-page (behind the scenes techie stuff) SEO modifications required for your site.
What is keyword research? Keyword Research for Search Engine Optimisation helps to determine which words or phrases should be used to optimise a website to improve their organic Search Engine Results Page (SERP).
For instance, as a digital marketing agency offering SEO Services Adelaide, it makes perfect business sense to include relevant search terms such as:
- SEO Adelaide
- Adelaide SEO, and;
- SEO company Adelaide
Think about how you could translate the above information to work in your own Adelaide web design.
Here’s some more great information about the importance of keywords and key phrases for SEO.
STEP 4 - Let's Optimise Your Website
As outlined in your proposal, we’ll begin optimising your Adelaide website design for required areas such as content creation and flow, meta data optimisation, image sizing and alt text, site speed testing and link checking.
We’ll also inspect/or implement Google Analytics, Google Search Console and Facebook Pixel
How important are SEO Meta Tags? Meta Tags such as Title Tags and Meta Description Attributes are very important to your website SEO.
- Title Tag – This is basically the title of your page that will show up on a Google Search.
- Meta Desctiption Attribute – This is the content that is found under the Title Tag on a Google Search.
Both the Title and the Description should be optimised with relevant keywords or phrases to improve the SERP (Search Engine Results Page). Read our blog on ways to increase your SERP Ranking.
Why is site speed important for SEO? The speed at which your page loads is an important ranking factor with Google. Your potential customers will quickly tire from slow loading pages. A page load speed of more than 3 seconds may result in your viewers leaving your site in favour of faster loading competitors. People want results and they want them now, why would they wait if the average page load time is 1 second? Crazy I know, but you really do want a site that’s competetive in speed if you want to attract new customers. You’ll find loads more information in our Beginners Tips for Site Speed blog.
FINAL STEP - Backlinks, Blogs and Directories
Quality backlinks are an important part of any good SEO campaign in Adelaide. We implement quality backlinks from high value sites manually, we don’t outsource our work or use dodgy automated processes.
If ongoing support is part of your plan, we’ll continue to provide you with optimised blogs on your site, Facebook and Google My Business platforms. Once again, we don’t outsource our posts or use automated software to ensure your blog posts are tailored to your business.
We’ll also get you listed on local Adelaide directories via manual submissions.
What are Backlinks in SEO? Backlinks, also known as external links or inbound links, are links that point from a page on one site to a page on another site. They are, essentially, third party links and if they have a high domain authority and are relevant, will add trust to your site.
Why should I use local Adelaide listings to improve my SEO? Local listings are actually quite good for improving your local search results. Firstly, a link with a local Adelaide directory adds a backlink to your site. Secondly, as an additional local services search platform, it can help customers reach you who may not have located you through your own site.
ADELAIDE SEO FAQ
What is SEO Adelaide
Wikipedia defines Search Engine Optimisation (SEO) as the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic, known as “natural” or “organic” results rather than direct traffic or paid traffic.
Essentially, SEO (Search Engine Optimisation) helps to get your business SEEN at the top of a Google Search. The Digital Marketing Hub in Adelaide can help your business improve its Google Ranking using our following SEO Strategies:
- Identifying your Keywords
- Optimising your website content
- Improving your website page load time
- Ensuring your Adelaide website design is optimised for mobile
- Implementing SSL Certificate to improve credibility
- Implement a link building strategy
- Set up Google My Business, Google Reviews, Google Maps
The search term SEO Adelaide is simply an effective location extension of Search Engine Optimisation. Other effective key search terms or phrases may be:
- Adelaide SEO
- SEO company Adelaide
- Adelaide SEO company
- SEO services Adelaide
The fact that Adelaide is included in the key search term greatly improves the chance of being listed higher in a Search Engine Results Page for potential clients seeking an SEO agency in Adelaide.
Want more detailed information on SEO in Adelaide? Check out our blog – What is SEO
Do I really need SEO for my Small Business
The short answer is yes, your business certainly does need SEO in order to remain competitive. Don’t get too caught up in the nitty-gritty of the various components of SEO, you’ll go mad with all the different terminologies. Instead of baffling you with BS, just think of SEO as a MASSIVE part of your marketing pie.
It’s so much easier for small business owners to think about advertising on social platforms and in print media. And it’s way easier to monitor, too. With paid advertising, you can run Google Analytics and Google Ads and monitor how your customers engage with your ad, giving you some great stats on how your advertising dollars are performing. It’s not that simple with SEO. It takes time to develop the expertise, authoritativeness and trustworthiness required by Google in order to improve your page rankings.
So many business owners push SEO aside in favour of Social Media Advertising because they can see the results instantly. SEO, in the short term, is invisible. You don’t see it until those page rankings begin to creep up. When you make it to the top 3 on page 1, you’ll really, really, really appreciate the effort that goes into an Adelaide SEO campaign.
Why choose DMH for my Adelaide SEO
- Affordable SEO
- Based in Adelaide and Cairns (best of both worlds!)
- Local Adelaide SEO experts
- No lock-in contracts
Why isn't my Adelaide website ranking on Google
The most common reason that your website isn’t ranking on Google is because your site isn’t optimised for the search intent of your audience. You may be optimised for weak keywords or keyphrases that no-one is really looking for. Alternatively, you may be optimised for very high value keywords and your site is just way too far down on the Google Search results to trigger any engagement.
If you’ve just read the What is SEO Adelaide FAQ, you’ll recall that including your location, or areas of operations, will return a more focussed Search Engine Results Page (SERP).
Is your site new? Have you submitted your site to Google for indexing? Don’t panic, although there are numerous reasons why your Adelaide website would not be ranking, or is poorly ranked, a good SEO expert will be able to guide you through some basic troubleshooting or fix it for you. If this is the case, contact Digital Marketing Hub for specialised advice and assistance.
Can I do SEO myself
You sure can! There’s just a lot to know to get yourself ranking on page 1 for your chosen keywords. It’s not as easy as just mentioning your keywords a couple of times. We do offer a variety of information through our Resource and Training HUB that can help you, we also offer 1-on-1 Coaching. We can also help with some basic elements of SEO. For example, we might do a website audit and your keyword research for you and give you recommendations on how to implement it in your site.
Before you tackle this daunting task on your own, have a look at this article by Google Search Central about whether or not you need an SEO Adelaide expert.
Furthermore, Google like to update their search algorithms from time to time. Each update to an algorithm can have significant impacts on your site and how it displays with Google Search Engine. If you are keen to do your own SEO, get well informed, well skilled and stay on top of any changes to the SEO environment.
You might question why do SEO at all. Well, the great news is that when you do rank for keywords, you will be seen as an authority in your field, get more website traffic and won’t have to spend as money much on advertising. Yay! If you want traffic FAST, then get your Adelaide SEO implemented and start with some Google Ads and possibly Facebook Ads, as this is a fast way to ensure you are getting traffic while your organic SEO comes into effect.
How long does SEO take to rank on Google
Mmmm… this isn’t a simple answer and I know you want us to say that you will rank straight away but the reality is that SEO might take a few months to really notice a difference, and for some really competitive terms it may be longer. It’s not just about your chosen kewords and competition in terms of how quickly you will rank for your keyword, it’s much deeper than that.
The content of your page is paramount to how much traffic will flow through. If your content is poorly written and stuffed with keywords and keyphrases, your page may be penalised and displayed lower on Google Search Engine results.
One huge point to remember, it’s highly likely that your competitors also have a digital marketing strategy in place. If it’s an aggressive strategy encompassing a broad digital campaign, chances are your rankings may take a while longer to improve.
The reality is that an effective Adelaide SEO strategy is something that must be done ASAP, so you can consistently monitor and work at improving your Google rankings.
Will social media increase my website ranking
I’ve heard this question a lot, and the short answer is no, social media activity does not directly improve a website’s search engine ranking. Social media is great for building brand awareness and can be an effective sales tool if used correctly.
Remember, it’s not all about the clicks.