Search Engine Optimisation in Adelaide

That means we’ll do a deep dive into what your competitors are doing to rank in the top 5 on a Google search engine results page (SERP). Your competitors are there for good reason, and you can be confident that they fully intend to remain at the top. This is precisely why we need to know more about them in order to develop a laser focused search engine optimisation plan for your small business.

There are loads of small businesses competing for the lion’s share of traffic. Most people think that their businesses will return more site visits once their website ranks on page one of Google for strong key terms. Unfortunately, that is not usually the case. Recent analysis by digital strategists, Smart Insights reveal that the first five results from a Google search account for approximately 67% of all clicks.

That’s over two thirds of all Google searches going to the top 5. And guess what? There are ten organic search results per page. Obviously, you’ll get some trickle-down clicks if you’re on page one, but imagine the potential if you could rank in that top five.

One critical point often overlooked by SEO and web design specialists is the fact that high Google rankings are only one piece of the pie. It won’t matter how many potential clients click onto your website if there are no on-page strategies to guide them to complete your Call To Action (Call, email, purchase). We’ll go over that in the next section.

On-page optimisation is essentially optimising web pages in a variety of ways to improve search engine visibility and subsequent site traffic. This includes creating relevant content that not only appeals to the reader, but also satisfies Google’s ever changing algorithms.

As a specialised Adelaide SEO agency, we implement page components such as keywords, content, correct heading tagging, image alt text and internal linking. Every page needs to have a specific intent, wether it be to guide the viewer to call, email or purchase.

Digital Marketing Hub uses a variety of platforms for reporting and analysing website performance for our Adelaide clients.

These tools provide real time data that enable us make predictions about customer behaviour, giving strong insights into a site’s performance measured against the SEO campaign.

Digital Marketing Hub is proud to provide Adelaide small businesses with laser focused coaching, giving our clients the skills they need to grow their businesses.
We provide the following small business coaching specific to your business:

Social Media

Our business coaching helps Adelaide businesses determine what Social Media platforms are best for their business needs.

We’ll teach you how to set specific social media goals and to make the most of the time you spend on Social Media. You’ll know what to post and how often to post it.

We’ll also provide valuable, time saving tips on how to create amazing social media posts in mere minutes.

Facebook Advertising

Your Facebook Ads training will work through account set up, creating custom audiences, lookalike audiences, pixel set-up, event set-up, ad copy, audience targetting, re-targetting and monitoring your metrics.

Knowing how to set-up and monitor your own ads is a great business investment and will save time and money in both the short and long terms.

Google My Business

Google My Business is a free listing that will ensure your business is SEEN ON Google Maps and Google Search. It’s critical for optimal results.
Your Google My Business profile helps:

Increase your Search Engine Ranking.
Increase customer reviews.
Increase trust and awareness of your business.
Show potential customers what makes your business unique and resons to work with you.
Gives customers more ways to reach you.

We’ll coach you in how to set up your Google My Business listing and how to fully optimise it for maximum reach.

Google Ads

Google Ads are a fantastic way for Small Businesses to get their business seen on Google Fast. The great part about Google Ads is you set your budget and simply pay per click, however you do need to be careful as you can spend more than you planned.

Read our blog to find out if you should use Google Ads for your business.

Search Engine Optimisation (SEO)

We’ll coach you through everything you’ll need to know to develop and/or maintain your very own SEO campaign. It’s a huge topic and one of our most popular due to the fact that an effective search engine optimisation strategy throughout your website will result in free organic traffic to your site.

Email Marketing

Email Marketing is the use of email to promote your products or services while developing relationships with potential customers or clients.

The end result is to convert prospects into customers, and turn one-off buyers into loyal, raving fans.