Search Engine Optimisation
Be Seen on Google
Cairns’ Leading SEO Agency
HELPING CAIRNS BUSINESSES GROW
Need more website traffic?
Chances are that all commercial businesses with a website have heard of Search Engine Optimisation (SEO). Surprisingly, many of those businesses know little about what SEO is and why it is absolutely crucial for the online growth of their business.
SEO – What is it?
Well, SEO is essentially a series of processes carried out on a website to improve that site’s online organic (free) visibility on search engine results pages such as Google and Bing. The ‘organic’ part is really important because in the long term, it means that you’ll be receiving more website visits without actually having to pay for them.
We’ll develop a Cairns SEO strategy specific to your business needs. A strong Google ranking means more people visiting your site.
Increase Leads and Conversions
It’s great to have more traffic to your site, but what happens next? We’ll design your pages to tell your visitors exactly what you want them to do next.
It’s why we’re all in business, right? At the end of the day, if you’re a commercial entity, the very end result is to earn an income… and more.
Want to see our work?Check out our portfolio
Why choose us for SEO Cairns
We’re a team of intensely passionate and dedicated web design and SEO specialists. Oh, and did we mention that we’re also Cairns locals?
At Digital Marketing Hub, we believe that an effective search engine optimisation strategy is synonymous with great web design.
That’s why we’ll look at your own unique business with a view to not only get you onto page one of Google, but to drive more traffic, increase your leads and improve sales.
What Our Cairns Customers Think
"The complete package"Cam and Hilde's technical and practical knowledge and expertise in the 'dark art' of the Digital Marketing 'maze' are ...
"The complete package"Cam and Hilde's technical and practical knowledge and expertise in the 'dark art' of the Digital Marketing 'maze' are a massive asset to draw on for any business / individual that engages them. As a brand new start-up business, in very short order, we have been able to substantially improve our Google ranking through website optimisation, execute a series of successful Facebook and Google advertising campaigns and thanks to their patient coaching, we've been able to learn a good degree of self sufficiency along the way. We now have some long term strategies to execute with the reassurance of Cam & Hilde's watchful eyes over our shoulders - always ready to proactively 'nudge' us in the right direction when we need it. We couldn't recommend the Digital Marketing Hub more highly.
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Our Step By Step SEO Process
FIRST STEP - Client Meeting
We’ll meet with you, either in person if in Cairns or via telephone/vid conference to discuss your goals, timeframe, budget, critical and technical requirements and who your main competitors are.
Do we need to have a meeting prior to quoting on my site?
No, however we will need to have some form of introduction, either face to face, phone, video call or email. Both parties will want to know if they’re a suitable match to work together.
How do I give you the information for the SEO Campaign Brief?
After an initial conversation or email, we’ll email you the form. Just fill in as much information as you can to get started. Once we have this we can quote on your SEO project.
Our Business isn’t based in Cairns, can you still quote on our website?
Of course, we have clients Australia wide, everything we need can be done by phone/email/video call.
SECOND STEP - Analysis and Proposal
We’ll review all the information from our meeting and conduct an indepth analysis of your needs. We’ll provide you with a comprehensive proposal, including our pricing and a breakdown of all tasks.
What SEO analysis do you do? We’ll look for relevant keywords based on your competitor’s key pages and run premium SEO software to analyse the content on your competitors’ sites. We’ll also check what systems you currently have in place such as Google Search Console, Google Analytics and Google My Business. From there, we’ll run a site speed check on the current load speed of your website.
What if I want to change the SEO Proposal? It’s common to make a few changes to an initial proposal. We’ll make the required changes and resubmit your proposal for approval.
THIRD STEP - The Fun Begins
We’ll map out your keywords and dig deep to find where and why your competitors are ranking high. We’ll also provide you with our keyword research and proposed strategy to ensure your expectations are being met. In fact, we’ll keep you up to date every step of the way.
Our next function will be to analyse the technical components of your site and map out our own schedule of works. Basically, we’ll be looking at on-page (the stuff you see on your site) and off-page (behind the scenes techie stuff) SEO modifications required for your site.
What is keyword research? Keyword Research for SEO helps to determine which words or phrases should be used to optimise a website to improve their organic Search Engine Results Page (SERP). Here’s some more great information about the importance of keywords and key phrases for SEO.
FOURTH STEP - Optimise your Website
As outlined in your proposal, we’ll begin optimising your website for requried areas such as content creation and flow, meta data optimisation, image sizing and alt text, site speed testing and link checking.
We’ll also inspect/or implement Google Analytics, Google Search Console and Facebook Pixel
How important are SEO Meta Tags? Meta Tags such as Title Tags and Meta Description Attributes are very important to your website SEO.
- Title Tag – This is basically the title of your page that will show up on a Google Search.
- Meta Desctiption Attribute – This is the content that is found under the Title Tag on a Google Search.
Both the Title and the Description should be optimised with relevant keywords or phrases (eg SEO Cairns or Cairns Web design) to improve the SERP (Search Engine Results Page). Read our blog on ways to increase your SERP Ranking.
Why is site speed important for SEO? The speed at which your page loads is an important ranking factor with Google. Your potential customers will quickly tire from slow loading pages. A page load speed of more than 3 seconds may result in your viewers leaving your site in favour of faster loading competitors. People want results and they want them now, why would they wait if the average page load time is 1 second? Crazy I know, but you really do want a site that’s competetive in speed if you want to attract new customers. You’ll find loads more information in our Beginners Tips for Site Speed blog.
FINAL STEP - Launch, Test & Monitor
Once your website has been tested offline for bugs, we’ll launch it and conduct further testing to ensure it is fit for purpose. Along with the free month of hosting, we’ll also monitor your site for indexing and performance results.
Can I request changes after the site is published? You’ll have 3 days after publishing to inspect your website for any errors or omissions. Should you simply change your mind about a design, colour, font etc, we’ll be happy to make those changes at our current rates.
What happens after the free month of website hosting? You will either continue your website hosting with DMH or you can arrange for hosting elsewhere. In that instance, you will be required to transfer your site to your new platform.