website & marketing package

Want to go it alone and build your own website?

If you have the time, loads of patience and a creative flair, I highly recommend exploring your inner web designer.

Our friends at digital.com have created an amazing guide to using WordPress or other website builders. You’ll find loads of information on building, customising and managing your very own website.

Have fun!

We get this question a lot at Digital Marketing Hub. When it comes to web design and ranking high on a Google Search Engine Results Page (SERP), there honestly is no simple, one size fits all answer.

If you’ve had a budget website built somewhere else with minimal SEO input, it’s quite likely your site will never see the light of day. Having said that, if your website has been adequately designed and optimised for SEO, you may see some positive results within a few months.

SEO is a long-term strategy, and the time it takes to see significant results can vary depending on several factors. These factors include the current state of your website, the competitiveness of your industry and keywords, the quality and quantity of your content, the effectiveness of your SEO agency’s strategies, and the overall search engine landscape.

It’s not all about kewords and the ‘red light, green light’ of SEO software plugins in terms of how quickly you will rank well on Google, it’s much deeper than that.

Your page content is absolutely critical, as poorly written content stuffed with keywords and phrases may result in your site being  penalised and displayed lower on Google Search Engine results.

Remember, it’s almost certain that your competition have an SEO strategy in place, so chances are your keyword SERPs may take a while to gain traction.

It’s important to have realistic expectations and understand that SEO is an ongoing process. Typically, you may start seeing some improvements in rankings and organic traffic within a few months, but substantial results may take six months to a year or more. Continuous effort and optimization are essential to maintain and improve your website’s search engine visibility over time.

The reality is that an effective SEO strategy is something that must be done ASAP. In my blog Why SEO is Crucial for Small Businesses, I wrote that;

Search Engine Optimisation is an INVESTMENT IN YOUR FUTURE

It’s worth a read, I’m confident it will shine a brighter light on the relationship between a good web design and an effective SEO strategy.

It depends upon the size and complexity of your website. We like to provide our clients with a fast turnaround and aim to complete our basic sites within 4 weeks for an average size website. Having said that, larger and more complex web design and builds will generally take more time.

Not all Search Engine Optimisation (SEO) is the same.

Generally speaking, most SEO agencies provide the following Basic SEO inclusions:

• SEO plugin such as Yoast
• Page title – what you see in you browser tab
• Page layout – headings (h1,h2 etc) and paragraphs
• Meta Title and Meta Description via plugins – what you see on a Google search engine results page (SERP)
• Page speed reporting
• Sitemap indexing

On Page SEO goes further than what is generally provided. Ask your SEO agency to include the below optimisations, it’ll be well worth the extra cost and effort:

• All of the Basic SEO inclusions
• Content keyword optimisation
• Heading keyword optimsation
• Image alt text optimisation
• Image size optimisation

A reputable SEO agency, such as Digital Marketing Hub Australia will conduct a comprehensive analysis of your website and industry to develop a tailored SEO strategy. The specific strategies employed may vary depending on your goals, but some common approaches include:

a. On-page optimization: This involves optimizing elements within your website, such as meta tags, headings, URLs, and internal linking, to improve its relevancy and crawlability for search engines.

b. Keyword research and optimization: Identifying relevant keywords and integrating them strategically into your website’s content and meta data to increase visibility in search engine results.

c. Technical SEO: Addressing technical issues that may hinder search engine crawling and indexing, such as page speed optimization, mobile-friendliness, XML sitemap creation, and robot.txt optimization.

d. Content creation and optimization: Developing high-quality, engaging, and optimized content that aligns with user intent and incorporates relevant keywords to attract organic traffic.

e. Link building: Building authoritative and relevant backlinks from other websites to improve your website’s credibility and authority in the eyes of search engines. Link building can be a very time consuming and expensive task, particularly since recent Google algorithm updates have resulted in a tendancy to dismiss ‘old school’ link building practices due to their lack of relevance.

The cost of building a website will depend on various factors, such as the scope and complexity of your project, the number of pages and features, and the level of customisation required. It’s essential to discuss your specific requirements with your web design agency (us) to receive an accurate cost estimate. We can provide you with a detailed breakdown of the costs, including design, development, content creation, hosting, domain registration, and ongoing maintenance. Keep in mind that additional features, such as e-commerce functionality or integration with premium third-party systems may increase the overall cost.

In today’s mobile-driven world, having a mobile-friendly and responsive website is crucial. A responsive website automatically adjusts its layout and elements to provide an optimal viewing experience across different devices and screen sizes, including desktops, smartphones, and tablets. Digital Marketing Hub Australia understands the importance of responsive design and will typically ensure that your website is built with this consideration in mind. We’ll use modern website design techniques and frameworks to create a visually appealing and functional website that looks great across all devices.

Once your website is launched, it’s important to have ongoing support and maintenance to keep it secure, up to date, and functioning properly. Digital Marketing Hub Australia offers various levels of ongoing support and maintenance packages, ranging from basic updates and security checks to more comprehensive services, such as regular content updates, performance optimization, and backups. You can find out more by visiting our Website Hosting page.

Like any good SEO agency, Digital Marketing Hub provides transparent reporting and regular updates on the progress of your SEO campaign. We use a combination of tools and metrics to track various key performance indicators (KPIs) such as:

a. Organic traffic: Monitoring the increase in organic search traffic to your website.

b. Keyword rankings: Tracking the rankings of targeted keywords in search engine results pages (SERPs).

c. Conversion rates: Assessing how well your website is converting organic traffic into desired actions, such as sales, inquiries, or sign-ups.

d. Backlink profile: Analyzing the growth and quality of your website’s backlinks.

e. On-page factors: Monitoring improvements in on-page elements such as meta tags, headings, and content optimisation.

These metrics provide valuable insights into the effectiveness of the SEO strategies being implemented and allow for data-driven decision-making and optimisation.

Search engine algorithms are constantly evolving, and it’s crucial for any SEO agency to stay up to date with the latest trends and changes. Reputable agencies such as Digital Marketing Hub Australia invest in continuous learning and industry research to ensure their strategies align with current best practices. We actively monitor algorithm updates and adjust our strategies accordingly to maintain and improve your website’s search visibility. Regular communication with your marketing agency is essential to discuss any algorithm changes or updates that may require adjustments to your SEO campaign or existing website content.

Given the trending changes to search engine algorithms in relation to user experience, it’s important that SEO agencies follow ethical and white-hat practices that comply with search engine guidelines. Unethical or black-hat practices can lead to penalties and long-term damage to your website’s reputation and visibility. Is your email account chock full of messages from supposed SEO professionals telling your that your site sucks and that they will fix it for you…. at a price? Well, chances are they may well be NOT from a reputable agency. A reputable agency will employ strategies that focus on providing value to users, improving the user experience, and adhering to search engine guidelines. They will prioritize quality content, relevant and natural link building, and technical optimization to ensure long-term success and futru

All our websites are built using WordPress or Shopify (for some eCommerce sites). WordPress offers a user-friendly interface and has a wide range of themes and plugins. Using the WordPress CMS, you can add or edit content, upload images, manage blog posts, and make basic design changes without extensive technical knowledge. However, it’s important to discuss this requirement with your web design agency (that’s us) to ensure we take into consideration your future editing requirements and technical abilities. We will build your website in a way that aligns with your needs and can provide proper training and support if necessary.

Absolutely. At Digital Marketing Hub we believe that you should be able to manage your own website. That’s one of the reasons we’ll design build your site with WordPress and a choice of amazing web page builders, it makes it much easier for you to manage any changes down the track. We won’t overcomplicate your site with code that only the author can manage, that’s bad business etiquette and only makes keeping your website fresh and current harder. We include Website Training in all of our packages. As a small business, it often makes smarter business sense to make the smaller changes without the added cost of a web developer.

Search Engine Optimisation (SEO) is the improvement of volume and quality of organic website traffic through various on-page and off-page means such as:

• site architecture and user experience (UX)
• quality and quantity of content
• key search term value and placement
• site security
• mobile friendliness
• internal, and inbound linking
• Google application integration
  • Google My Business
  • Google Maps
  • Google Reviews

Is your website designed to increase traffic and viewer engagement? Then yes, you most likely need your website to be search engine optimised.

Digital Marketing Hub Australia embody a ‘ground up’ approach to web design and look at the design structure in its entirety to emcompass effective SEO elements within our website design.

For already operational websites, we’ll analyse how best to implement any lacking SEO functions without negatively affecting the general look and feel of the existing website design.

There are so many valid reasons why your website is ranking poorly on a search engine results page. Here are a few:

• not enough high value keywords
• images not optimised
• site content is too ‘thin’
• your website may be relatively new
• has your site been indexed
• is your website current and relevant?
• highly competitive field

And the list goes on. Speak with your professional SEO agency to audit your website for possible solutions.

It depends entirely on what you intend to rank for. If an SEO agency promises top 3 positions within weeks, or even a few months, it may well be that they are choosing very weak keywords for which to rank.

Ranking for such weak terms may put you in the top positions on a search engine results page, however the traffic and subsequent conversions will generally be quite limited.

Popular, higher value keywords will often return much more organic traffic if you are ranking high enough, however it can take months, if not years to achieve those lofty heights.

Digital Marketing Hub Australia recommend a measured approach and the diversification of efforts for both low and high value key search terms.