the client
Zoom Helicopters
The ‘complete package’. Cam and Hilde’s technical and practical knowledge and expertise in the ‘dark art’ of the Digital Marketing ‘maze’ are a massive asset to draw on for any business / individual that engages them.
As a brand new start-up business, in very short order, we have been able to substantially improve our Google ranking through website optimisation, execute a series of successful Facebook and Google advertising campaigns and thanks to their patient coaching, we’ve been able to learn a good degree of self sufficiency along the way.
We now have some long term strategies to execute with the reassurance of Cam & Hilde’s watchful eyes over our shoulders – always ready to proactively ‘nudge’ us in the right direction when we need it.
We couldn’t recommend Digital Marketing Hub more highly.
Let’s chat, contact us for your Free Consultation
Background
Zoom Helicopters has created and launched an exciting new website, zoomhelicopters.com.au. Predominantly Cairns tourism focused with reef and rainforest tours, Zoom Helicopters also caters for private and commercial charters. However, with limited site optimisation resulting in low organic traffic, ZH needed to extensively optimise its website to align with the company’s business goals and target audience.
ZH required strategic marketing advice, including comprehensive training and coaching to help develop a website that functions as a powerful marketing, information and booking tool to attract new site visitors (organic), improve sales conversions and position itself as a trusted and respected regional authority in its field. ZH required a significantly improved functionality of its site to improve search engine rankings (SERP).
Zoom Helicopters approached Digital Marketing Hub Australia in August 2021 to implement advanced search engine optimisation (SEO) strategies to help them obtain a top 3 SERP listing on high value keywords and to provide social media advertising coaching.
Tasks
We conducted an in depth research and analysis of ZH’s competitors and measured those results against their current performance indicators. We then developed a comprehensive SEO strategy and discussed how we could fit this into their bespoke website design without affecting the general look and feel.
After liaising with the site’s developer, graphic artist and the team at Zoom Helicopters, we implemented our Cairns SEO campaign over a 4 week period.
We are currently conducting social media and Google Ads training and are monitoring both the progress of the ads and search engine results page rankings.
Outcomes
Within 3 weeks of completing our Cairns SEO implementation, Zoom Helicopters is enjoying a high value keyword ranking growth rate of between 100 – 140%. Essentially, that means that their key organic (free) search terms have jumped from a page 6 to a page 3 search result in just 3 weeks. Awesome! And guess what, it’s not slowing down, either.
We’re continuing to work with Zoom Helicopters on upcoming Cairns web design modifications and are having input in enhancing their on-page customer journey.
Update – How exciting! Still on an upward trajectory, Zoom Helicopters is now on page one of a Google SERP for 6 key search terms and page two for a further 5. Direct bookings are steadily increasing. Yay!
If you would like information on how we can help your small business, pick up the phone and give us a call, we’d love to hear about your business.