the client
OmMade Organic Skincare
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Digital Marketing Hub Australia was approached by Adelaide company, OmMade Organic Skincare to provide the following services for their eCommerce store:
- Adelaide SEO strategy
- Email marketing strategy
- Coaching in both email marketing and search engine optimisation
- Adelaide web design modifications to existing website
A successful business for a number of years, OmMade had noted a steady rise in their target market competitors and were experiencing a decline in website visits and online sales.
As well as strengthening their brand throughout Australia, OmMade wished to improve their overall search engine rankings within the local Adelaide community with plans to further develop their brand into Melbourne, Victoria.
Over a period of several months, DMH conducted a website analysis, a competitor analysis for the Adelaide, Melbourne and national markets, and applied relevant seo and web design principles throughout to ensure the website remained competitive.
An email marketing campaign was designed and implemented, with an initial customer welcome series and future monthly emails.
Coaching was also provided in relation to Facebook Ads, web design and SEO improvements and any other requested areas of digital marketing.
OmMade has continued to remain competitive in a growing market with national, Melbourne and Adelaide SEO strategies regularly implemented to retain their strong reach within the organic skincare segment.