the client
Cooper Norman Security & Electrical
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Brilliant – these are the people you need when it all seems ‘too hard’. They just took the bull by the horns and we pretty much saw instant results.
Background
Cooper Norman Security & Electrical is a local Cairns Security and Electrical Design, Installation and Maintenance company, servicing all areas between Cardwell and Cooktown. Cooper Norman has operated its Cairns website for approximately 5 years, with a recent update being implemented in 2021.
With limited site optimisation and minimal content resulting in an exceptionally low search volume, Cooper Norman needed to refresh and extensively optimise its website to align with the goals of the business and the target audience.
Cooper Norman required a website that functioned as a powerful marketing and communications tool to attract new clients, position itself as an industry leader and provide trust and credibility to visitors seeking information.
Digital Marketing Hub Australia was approached to optimise and create additional content for their current website.
Outcomes
In the past 12 months and in the highly competitive electrical contractor industry, Cooper Norman has made significant improvements in its online presence and lead conversions. Previously, the highest ranking competitive keywords were displaying on pages 8-10 on a Google search engine results page. Currently, there are 6 on page one, with 2 of those being in the top 3.
The website now ranks for:
- 190 organic keywords
- 433 backlinks (27 no follow)
- over 60 organic monthly traffic
Great results for a Cairns website that was essentially non-existent in an aggressively competitive industry ony 12 months prior!
To discover how Digital Marketing Hub can help your small business increase website traffic through effective SEO campaigns or web design, send an email or give us a call. We’d really like to hear about your business goals and to discover how we can help.