Capstone Building Inspections

Great service, very professional and easy to deal with. Responded to our questions promptly. Would highly recommend for any business.

Response from DMH – Thanks Alan, it was great working with you and Kellie on your new building inspections Cairns website. Looking forward to seeing the SEO pay off and launching your Google Ads campaign.

Alan Edwards

Director, Capstone Building Inspections

Project Overview

Digital Marketing Hub Australia was commissioned by Capstone Building Inspections to design, develop, and build a search engine optimised (SEO) website for their local Cairns building inspection business. The primary objective was to create a modern, user-friendly website that effectively showcases Capstone’s services while implementing robust SEO strategies to enhance online visibility and search engine rankings.

Scope of Work

Website Design and Development

  • Conducted a comprehensive assessment of Capstone’s business goals, target audience, and brand identity to inform website design.
  • Designed a visually appealing and responsive website layout that provides an intuitive user experience across various devices and screen sizes.
  • Developed the website using the latest web technologies to ensure fast loading times and optimal performance.
  • Integrated features such as a contact form, service pages, blog section, and testimonial showcase.

Search Engine Optimization Strategies

  • Researched and identified relevant keywords and phrases related to Capstone’s services and industry.
  • Implemented on-page SEO techniques, including optimising meta titles, descriptions, headers, and content to improve search engine rankings.
  • Developed a strategic internal linking structure to enhance user navigation and search engine crawling.
  • Utilised schema markup to enhance search engine understanding of the website’s content and improve the appearance of rich snippets in search results.
  • Ensured website’s mobile-friendliness and responsive design to align with Google’s mobile-first indexing approach.
  • Optimised images and multimedia elements for fast loading times and better user experience.
  • Conducted a technical SEO audit to identify and fix any issues that could affect search engine crawling and indexing.

Project Success Metrics

  • Improved organic search rankings for targeted keywords.
  • Increased organic website traffic from search engines.
  • Enhanced user engagement metrics, such as lower bounce rates and increased time on site.
  • Higher conversion rates, including contact form submissions and inquiries.

Conclusion

Digital Marketing Hub Australia successfully designed, developed, and built a search engine optimised website for Capstone Building Inspections that aligns with the client’s branding and business goals. The implemented SEO strategies are expected to improve the website’s online visibility and organic search rankings, ultimately leading to increased leads and business growth for Capstone Building Inspections.