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What is Digital Marketing?
What is Digital Marketing

Written by Hilde

July 25, 2017

Do you have a small business and want to grow. You keep hearing about Digital Marketing but not sure what it is all about?

In this blog we will explain what Digital Marketing is all about.

Have you looked around lately and noticed how many people were on their phone?
What is Digital Marketing?

Did you know the average person conducts 3-4 Google Searches per day?

Less people are reading the newspaper, buying magazines or even watching free to air TV.

Because of all the new technology like Netflix, Stan, online news and podcasts.

As a result the days of putting an ad on a billboard or in a newspaper and expecting clients to be knocking on your door are gone…..

What is Digital Marketing?

Marketing is about connecting with your audience at the right time and place.

Due to most people being online you’ll find that’s where most of your potential clients are too.

So, what is Digital Marketing?

Digital Marketing is about connecting with your audience online, using online platforms such as websites, search engines, email and social media.

In the past marketing relied on print ads, radio and tv to get your message out. These days digital marketing allows you to connect with your customers more easily than ever.

It’s now possible to directly target your niche market and get real time feedback on how your marketing efforts are going. This is very different to the traditional forms of marketing where it’s very hard to identify if your message is even reaching the right audience.

Types of Digital Marketing:

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Email Marketing
What is Digital Marketing?
Image source (Unbounce)

Here are some examples of how Digital Marketing can be used throughout the various phases of the Customer Journey and be implemented in your business.  

Awareness Stage – Creating brand awareness through interesting content.

Blog posts. Great for increasing organic search traffic to your website. Helps to increase your authority in your field.

Infographics- Great visuals, very shareable.

Short Videos – Great for building relationships, increasing your authority in your industry and being seen on the 2nd biggest search platform in the world (YouTube).

SEO – Ensuring your website is found online for your chosen keywords and is quick to load and optimised for mobile.

Consideration Stage – Give potential customers full information to fully consider your products/services.

E-Books

Tip Sheets

Webinars

FAQ’s

Reviews, testimonials, case studies

Conversion Stage – Make the buying process as easy as possible

Online Scheduling software for appointments

Online Integrated payment options

Messenger bot online chat.

As you can see Digital Marketing is fantastic for directly targeting your target audience.

It doesn’t mean traditional marketing is dead, well not quite yet. It just means that if you really want to grow your business you need to be including Digital Marketing into your overall marketing strategy.

When you compare the cost of putting an ad in a magazine or doing a radio campaign with implementing some Digital Marketing strategies. Digital Marketing is the clear winner.  

Many forms of traditional marketing are not targeting which means you could be spending a lot of your marketing budget on advertising that is only reaching a small percentage of your target audience.

Ask yourself, how many people listening to that radio ad or seeing that billboard are your ideal clients?

If you want to spend your marketing budget on strategies that will give you the best ROI then it’s time to start implementing Digital Marketing.

If you’re not sure about how to get started book in for a chat.

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