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SEO Essentials

Module 2: Competitor Analysis

There is a lot to know about SEO and in this lesson our focus is IDENTIFYING YOUR KEYWORDS.

Next up let’s have a look at what the competitors are doing so we make sure we’ve got a really, really good understanding of what keywords we need to rank for. 

The great news is that there are plenty of cool tools to help you check out what the competitors are doing. 

How to check out your competitors’ traffic

Doing a competitor analysis is a great way to find opportunities for different keyword opportunities and to attract more traffic to your website.

Doing a competitor Analysis will help you:

Know who your actual competitors are
What keywords you should target
What are some of the blog topics or articles I could write
What I need to do to beat the competition

Doing this research will help you identify which keywords to target, content to create and links to build rather than just guessing it.

See what’s working for others and duplicate it!

FIRST STEP

Know your TRUE Search Competition

Check out the video above to see how it works.

Tools –

https://neilpatel.com/ubersuggest/

https://moz.com/domain-analysis

 

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