the client
Adcock Accounting
Thoroughly recommend these guys. Cam has gone over an above expectations and delivered real results in optimizing my website. Nothing is any trouble and a great team to do business with!
Response from the owner:
Thanks Anthony, I’m really enjoying working on optimising your site and I’m starting to see some traction in a very competitive field. Awesome!
Let’s chat, contact us for your Free Consultation
Background
Adcock Accounting is a local Cairns accounting company, providing taxation and business advisory services and support. Adcock Accounting have operated their website for approximately 12 months, however limited site content and search engine optimisation has resulted in an exceptionally low search volume. As a result, they are experiencing a low growth rate and need to refresh their site, create additional and relevant content, and extensively optimise their website to align with the goals of the business and the target audience.
Adcock Accounting need a website that functions as a powerful marketing and communications tool to attract new clients, position themselves as an industry leader and provide trust and credibility to visitors seeking information.
Adcock Accounting have approached Digital Marketing Hub Australia to:
- refresh their current website
- develop new website content including blog post layouts
- provide a strategic marketing plan to include search engine optimisation advice
- provide training and coaching on utilising the site as a client management system and business analysis tool
Tasks
Tasks completed included:
- Competitor and keyword research
- Ground-up rebuild with a refreshed Cairns web design to improve client usability
- Optimised content for greater SERP results
- Create blog post layout and optimise content for keywords
- Meta tag and image tag optimisation
- Technical website optimisation Cairns SEO strategy for improved visibility throughout the Cairns region
- Google My Business optimisation
- Coaching on full site administration, web design edits and SEO strategy
Outcomes
Digital Marketing Hub Australia completed a 2 month SEO Cairns package and monitored the website’s performance over a further 2 month period.
Adcock Accounting’s key search terms have moved from pages 8 and 9 to pages 4,5 and 6 on a Google Search Engine Results Page (SERP) ranking.
Understanding that an effective SEO campaign can take a significant amount of time, Adcock has re-engaged Digital Marketing Hub to further assist with moving the website results to page 1 of Goolge searches.
If you would like information on how we can help your small business, pick up the phone and give us a call, we’d love to hear about your business.